In the last few years, many of the lead generation & customer service chat conversations have been powered by Chatbots. A chatbot is a basic software application that conducts a conversation via auditory or textual methods. Chatbots are often integrated into the website to provide a faster and easier to use interface. There are many industries that use chatbots all while improving customer service. Chatbots can be coupled with dialog systems for customer service, routing calls or collecting information.

Artificial Intelligence (AI) has also enhanced chatbots further. With AI, chatbot engines can understand human intents and generate automated responses for each specific inquiry. Many organizations prefer AI-enabled chatbots as it is economical. They are self-taught and can provide 24×7 support, improving the experience of the customer. This also helps customers to move through the sales funnel and keep them engaged.

Chatbots have become synonymous with helping B2B businesses in improving their sales funnel and generating leads. AI-enabled chatbots are crucial for such businesses to transform and communicate with leads & customers efficiently.

How Chatbots Can Help You Automate Lead Generation:

1. Develop Buyer Personas

Develop a buyer persona for your business. This helps you automate the communication process for potential customers and enhance it further. Specific bot flows can be created for each buyer persona and thus enabling better leads.

2. Segmentation of Leads and Information

Feeding information to your chatbot is important. The data entered by the customers- be it contact details preferences, etc. are can be recorded. Chatbots gather information for each and every user flow. This is achieved by asking questions, quiz etc. All the information combined together helps businesses analyse and understand their customers even better.

3. Educate customers

People prefer buying or looking up information online these days. For a product – a person needs to see or feel the product. For a service – they need an in-depth explanation. This can be done easily when offline, but online it can be a challenge.

Here is where chatbots come into the picture. An AI-enable chatbot can ask the right set of questions to understand the interest and preferences of the customers. With AI, they can analyse and show them solutions that are apt for the specific user persona. The chatbots with customer inputs educate them to make an informed decision before buying.

4. Routine Customer Inquiries

Chatbots are the means to gather information. They collect vital information in the form of feedback from the customers. They know when to pass the information and where due to analysis.

They also create a feedback loop. This helps to improve customer communication and relationships. If the customer has an inquiry again, the chatbot can easily gauge them and provide assistance and reduce wait time. has in-built chatbot capabilities. It is the state-of-the-art solution that combines all business communication channels – voice, email, SMS, webchat and social media within a dynamic & robust, centrally managed system. It is cloud-enabled and in times like this, when we are working from home, can be deployed with few steps.

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