The e-commerce landscape is constantly evolving, with new technologies and trends emerging all the time. This can make it difficult for businesses to keep up, but it also presents an opportunity to differentiate themselves from the competition. One way to do this is by focusing on customer experience as you utilise the medium of cloud call center solutions.

CX is the overall experience that a customer has with a business, from the moment they first become aware of the business to the moment they make a purchase. It includes everything from the website design and checkout process to the customer service and shipping experience.

In today’s fiercely competitive e-commerce landscape, CX is more important than ever. With countless options available, customers can easily switch to another company if they have a bad experience. Surprisingly, a study by PwC revealed that a whopping 82% of customers would stop doing business with a company after just one bad experience.

In this blog, we’ll explore five exciting technologies that are on the horizon of CX. These emerging technologies have the potential to revolutionise the e-commerce industry and transform the way businesses engage with their customers

Importance of CX in Ecommerce & The Current Trends

Providing a top-notch CX is not only important for building customer loyalty and increasing conversions, but it is also crucial for staying competitive in the ecommerce industry.

Building an unshakeable CX in your ecommerce business can help: 

  • Increase conversions: A seamless and personalised shopping experience can increase conversions, leading to higher sales and revenue.
  • Improve brand reputation: Businesses that prioritise CX are more likely to have a positive brand reputation and attract new customers through word-of-mouth.
  • Stay competitive: With the rise of online shopping, businesses must prioritise CX and stay up-to-date with current trends in order to stay competitive.

The Evolution Of Ecommerce CX Solutions – 3 Emerging Technologies 

The ecommerce industry has come a long way in terms of customer service. In the early days of online shopping, customer service was often an afterthought, with limited options for contacting customer support and slow response times. 

However, as the industry has evolved, so too has the focus on providing top-notch customer service.  Thanks to the innovation of cloud call center solutions like – which is making it possible for these businesses to develop a robust CX system.

Today, ecommerce businesses are expected to provide a seamless and personalised shopping experience, with a variety of options for contacting customer support and fast response times. 

Customers can now reach out to businesses via email, phone, chat, and social media, and many businesses offer 24/7 customer support. In addition, businesses are leveraging technology such as chatbots and AI to provide even faster and more personalised customer service. 

Here are the top 3 emerging trends to boost the customer experience in ecommerce businesses:

1. Live-Stream Shopping

Live-stream shopping experiences are becoming increasingly popular in the world of ecommerce. This innovative approach to social commerce combines entertainment with real-time shopping, resulting in higher conversion rates and increased engagement. In fact, companies have reported up to 10X higher conversion rates with live shopping compared to traditional e-commerce methods. 

As more businesses adopt live-stream shopping experiences, they can provide a more engaging and personalised shopping experience for their customers, ultimately leading to increased sales and growth.

2. More Personalised Omnichannel Experiences

In the coming years, brands will focus on creating more personalised and holistic omnichannel experiences for their customers. This means optimising personalisation strategies to create a seamless and consistent brand experience across all digital touchpoints.

In the coming years, brands will focus on creating more personalised and holistic omnichannel experiences for their customers. This means optimising personalisation strategies to create a seamless and consistent brand experience across all digital touchpoints

3. Sustainability as a part of CX

In the years to come, sustainability will play a more significant role in the world of ecommerce. Consumers are increasingly prioritising sustainability and eco-friendliness when making purchasing decisions, with 70% of consumers considering it an important factor. As a result, businesses will need to embed sustainability into their company culture, products, and services, as well as the overall customer experience they provide.

How Can A Cloud Call Center Help Ace CX In E-Commerce

  1. Integrated Omni Channel Support: Cloud call center solution offers seamless integration with various communication channels, including phone calls, live chats, emails, and social media. This enables businesses to provide consistent support across multiple platforms, allowing customers to choose their preferred channel without compromising on service quality.
  1. Personalised Customer Interactions: With cloud call center software, agents have access to customer data and purchase history, enabling them to provide personalised recommendations and tailored solutions. 
  1. Advanced Analytics and Reporting: Cloud call center solution provides robust analytics and reporting tools that allow businesses to gain valuable insights into customer behaviour, call patterns, and agent performance. This data can be used to identify areas for improvement, optimise workflows, and enhance overall CX strategies in e-commerce
  1. Enhanced Accessibility: A cloud call center solution will enable customer support agents to access customer information and handle queries from anywhere with an internet connection. This means agents can provide support even if they are working remotely, ensuring round-the-clock availability and improved response times.
  1. Easy Scalability: With a cloud call center, e-commerce businesses can easily scale their call center operations to handle increased customer demands during peak periods, ensuring minimal wait times and efficient handling of customer queries.


In conclusion, the ecommerce industry is constantly evolving, and businesses must adapt to stay ahead of the curve. By embracing emerging trends such as live-stream shopping, more personalised omnichannel experiences, and embedding sustainability into CX, businesses can provide a more engaging, seamless, and eco-friendly shopping experience for their customers. 

These trends not only improve the customer experience but also lead to increased sales and growth for businesses. As we move forward, it will be crucial for ecommerce businesses to prioritise these trends and continue to innovate in order to meet the evolving needs and expectations of their customers.